Evaluating Your Export Competition
A part of your initial market research study is the evaluation of the local competition in your chosen export marketplaces. Point One International has the resources and is capable to conduct such research in most markets around the world. Such an analysis will lay the framework for your company's marketing and promotion plans:
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Identify competing companies |
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Analysis of existing / new product lines |
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Channels of distribution |
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Service / repair capability |
Marketing Strategy
With an effective distribution and promotion network, your company's initial
export market research will have a higher success rate. There are several market entry methods to choose from, however, it is our
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experience that most export success stories include the common denominator of a local,
physical presence. In many
cases, companies do not have
the resources to employ
people in foreign markets.
Point One International can
represent your company and products in foreign markets which
will provide you with a local and physical presence. |
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Point One International will help you make the following choices: |
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Market entry methods |
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Selecting your entry strategy |
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Promotion of your products / services overseas |
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