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Understanding The Differences

In this era of multiculturalism, it is important to recognize the impact of cultural differences on professional relationships. The principal of localization must be understood and dealt with to successfully interact with business partners in foreign nations. Point One International can assist you and your company in overcoming international barriers associated with cultural differences and localization in business practices around the world. We are able to recommend and guide you through the approach that you should take when dealing with a specific country or culture. The following are some examples of cultural differences in various regions of the world:

  POIIn Central and Eastern Europe, experience with communism has made people wary of the use of propaganda and doublethink, making them skeptical of "corporate values"
  POIIn the Arab world, the fatalism of the Muslim culture is often at odds with worldly plans and priorities
 
  POIIn America there's a focus on results, especially sales and a respect for contracts and deadlines
  POIIn Britain, the focus is on relationships and manners, with respect for the spirit not the letter
  POIIn the Asia-Pacific region, business is characterized by moderation, calmness, and harmony


To a company, which does not have extensive international trade experience or familiarity with a particular region of the world, the above differences may be difficult to recognize and due to a lack of awareness or inexperience, may cost valuable business relationships. This is where Point One International can help make your international endeavors smooth, encouraging, and profitable.

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